Fan video exposes Boise arena beer ripoff

Fan video exposes Boise arena beer ripoff

Fan video exposes Boise arena beer ripoff

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by Associated Press

kgw.com

Posted on March 13, 2014 at 10:32 AM

BOISE, Idaho — A handful of Idaho hockey fans have filed a potentially class action lawsuit against the owner of a Boise arena, contending that they were victims of a beer scam, paying more for a "large" beer that held the same amount of liquid as a "small."

The lawsuit, filed in Boise's 4th District Court on Tuesday, contends that Block 22 LLC, which does business as CenturyLink Arena, defrauded customers by fooling them into thinking that a tall, narrow cup of beer sold for $7 was substantially bigger than a shorter, wider cup sold for $4.

Mike Campbell with Block 22 said he hadn't yet seen the lawsuit and so couldn't comment.

Brady Peck, Michele Bonds and William and Brittany Graham are asking for damages exceeding $10,000.

The controversy began Monday after a video was posted showing that there is little difference between the amount of beer in the large and regular beers. The video was posted by Gwen Gibbs, who attended the Steelheads' game with Las Vegas on Saturday night.

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CenturyLink Arena said Monday it would change the size of its cups after fans posted a YouTube video showing that the arena's small and large cups can hold the same amount of liquid.

“It was recently brought to our attention that the amount of beer that fits in our large (20-oz) cups also fits in our regular (16-oz) cups. The differentiation in the size of the two cups is too small. To correct that problem, we’re purchasing new cups for the large beers that will hold 24 ounces, instead of 20, for the remainder of this season to provide better value to our fans. As we do every offseason, we’ll evaluate our entire concessions menu for next season over the summer," Eric Trapp, the president of the Idaho Steelheads and CenturyLink Arena wrote in a post on the team's Facebook page.

Regular draft beers cost $4 at the arena. Large beers cost $7. Even with the change, there is still better value in the small cups. Forty-eight ounces of beer costs $14 if you purchase two large beers or $12 if you purchase three regular beers.

CenturyLink Arena is home to the Steelheads, of hockey's ECHL and the Idaho Stampede of the NBA Development League. It also hosts concerts.

"It's amazing what can be done with one little video and the power of social media," Gibbs told the Idaho Statesman earlier this week.

Gibbs said she was annoyed when her boyfriend Heath Forsey was able to pour the large beer into the smaller cup.

"It's something we should tell our friends," she said Monday.

She is pleased with CenturyLink's decision to get larger cups.

"We think they should call the large beer the 'Heath and Gwen' size so we'll be immortalized on their menu," she said.

Trapp said CenturyLink ordered 16- and 20-ounce cups and that they never intended to deceive fans. He said the new cups should be ready for Wednesday's Stampede game.

"Shame on us. We should have been more attentive," Trapp said Monday. "We want to take care of it. We're certainly going to take it under advisement and fix it."

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