50 CENT/LUDACRIS: GETTING HEARD
LAS VEGAS (AP) -- Along with the gearheads and gadget lovers, there are more than a few celebrities floating about at the International Consumer Electronics Show in Las Vegas. Some are there to see what's going on, others are there to be seen -- and still others to promote products. Count 50 Cent and Ludacris among that number. They are both there to push what has become a trend among recording artists: designer headphones. Both rappers our out with a brand bearing their name -- and used their presence to talk up reporters about their products. Fiddy says his headsets are a reflection of his "interest in creating good music and how it's consumed." Ludacris says he wants his brand to be considered "the best in headphones." The CES runs through this week.