Want TV ratings? Hire Betty White, CBS finds

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by Associated Press

Associated Press

Posted on February 1, 2011 at 2:06 PM

Updated Tuesday, Feb 1 at 2:06 PM

NEW YORK (AP) — All hail Betty White!

She starred in the most-watched Hallmark Hall of Fame movie in four years on Sunday.

The Nielsen Co. said that "The Lost Valentine" featuring the 89-year-old actress with Jennifer Love Hewitt was seen by just under 15 million people.

CBS aired the movie around the same time White was winning a Screen Actors Guild award for her work in TV Land's "Hot in Cleveland."

Meanwhile, Fox had some encouraging signs that its "American Idol" audience is loyal, despite the shakeup in its judges' lineup. Last Wednesday's show had more than 25 million viewers — a dropoff of less than a million from the previous week's season debut.

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Online: http://www.nielsenmedia.com

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