Lauer: NBC's 'Today' will be back on top

Lauer: NBC's 'Today' will be back on top

Credit: Getty Images

NEW YORK, NY - NOVEMBER 20: Matt Lauer attends NBC's "Today" at Rockefeller Plaza on November 20, 2012 in New York City. (Photo by Slaven Vlasic/Getty Images)

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by AP

kgw.com

Posted on March 14, 2013 at 12:42 PM

NEW YORK (AP) -- Matt Lauer says he wants to get the "Today" show back to being the most-watched and least talked-about morning show on TV, and he expects to do it.

The beleaguered morning show host made that pitch to a group of advertisers Thursday at an unfortunately timed sales event.

Rival "Good Morning America" has scored its three largest margins of victory over "Today" since 1994 over the past three weeks.

Lauer said the show loves covering the news but not being the news.

He spoke at a luncheon NBC News sponsored to hawk its wares to advertisers and people who buy commercial time.

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