BEVERLY HILLS, Calif. (AP) — Now that the Britannia Awards are televised, viewers can see Sacha Baron Cohen knock an 87-year-old woman out of her wheelchair.
Cohen "accidentally" pushed the woman's wheelchair off a stage as he accepted an award for excellence in comedy during Saturday's ceremony at the Beverly Hilton Hotel. The stunt played perfectly into the newly televised show, which is set to air Sunday on BBC America.
The Britannia Awards were established in 1989 but the ceremony didn't make its TV debut until last year.
"One of my goals was to increase the talent profile of the channel, and awards shows are a natural way to do that," said BBC America general manager Perry Simon, who joined the network three years ago.
The ceremony was modified to make it more TV-friendly, he said, including "adding more spontaneity."
The night's party vibe also helps the show, he said: "These are entertainers who want to have fun and audiences want to see them have fun."
Watch the video from BBC America below.