Unable to get away from the news whirlwind around these parts as of late, I did not make it to SXSW.
Matter of fact I've never been. And although I long to check out Austin's music scene, the size and sense of overwhelming I'm getting from the festival does nothing to encourage thoughts of going in the future. Too much. Too many. Everywhere it looks like Woodstock '94 on every corner and club. A Bourbon St. Mardi Gras of indie rock.
Nevertheless, Casey Jarman's Local Cut blog from the last days of this year's SXSW paint a vivid and unique (as if there's any other angle) look. About what you can do and can't. About the future of music industry and live bands and the focusless, buzzless anarchy that seems to be now.
Yes, artists have the power and means of production. And everyone's a writer. everyone's a filmmaker too. But Who Is Listening?
The search isn't for the Next Big Thing. The search is for an audience.