Not only is the "I like turtles" video a hit on YouTube, it's gained a cult following of sorts, complete with trendy T-shirts, hats and buttons.

Cafe Press

Cafe Press is selling merchandise with the Oregon boy's likeness and the slogan "I like turtles."

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After the silly video of a live interview with the 10-year-old boy painted like a zombie during the Rose Festival in Portland began to spread on the Internet, a Web business jumped on the bandwagon and started selling merchandise. Cafe Press created T-shirts, hats, buttons and even stickers with the boy's likeness and began marketing them online.

Jonathon Ware of Milwaukie, Oregon just finished fourth grade at Riverside Elementary. At first, he had no clue that his interview went nationwide. But weeks later, he learned of his fame, and was feeling a bit sheepish over the turtles remark. He said he was nervous and just blurted out the first thing that came to mind, even though it had nothing to do with the question the reporter asked him.

Now his older sister says some of her friends are ordering T-shirts with the zombie picture and silly slogan "I like turtles."