PORTLAND, Ore. -- The 11th annual rendition of Engage (formerly known as SearchFest) was held on March 9 and offered a keynote speech by Portland Trail Blazers’ marketer, Matthew Gardner, and Cindy Krum, Founder & CEO of MobileMoxie. A full day of insight delvedinto the industry’s hottest topics like mobile marketing, content strategy, paid search and integration of social media.

“While the name ‘SearchFest’ holds a lot of meaning and history, we couldn’t ignore the fact that it wasn’t keeping up with our industry’s fluid nature, potentially limiting our audience,” said Kevin Getch, president of SEMpdx, in a prepared statement. “This year’s Engage will present the digital aspects of what all marketing professionals should be learning today.”

Conference officials said that a total of $5,000 was raised in support of local charity Reading Results, a 50 percent increase over what the SEMpdx organization has ever been able to give a charity from its annual conference.

More information: Engage conference