Restaurant chains always hope for a smash hit, but for McDonald's their latest may be too good.
Salem parents, and their kids, have been facing drive-thru disappointment as area McDonald's post signs that they've run out the new Buttermilk Crispy Tenders. But the supply shortage isn't just local, it's coast to coast.
The Illinois-based fast food giant hopes to restart sales of the chicken strips by the end of December.
"Because demand far surpassed our expectations, we will ... take a brief break from serving them at our restaurants," spokeswoman Andrea Abate told the Statesman Journal in an email.
In Salem and Keizer, local McDonald's franchise owners Michael Seaman and Jill Pollard operate about a dozen restaurants between them.
Derek Morrison, a spokesman for the two, says while he hasn't gotten supply tallies from all of the local restaurants, "I think at this point it's safe to assume they are all out."
When Mickey D's introduced the white-meat strips in September, the company said they are made without artificial preservatives, colors or flavors. "Our new Buttermilk Crispy Tenders are another example of how we're giving customers the food they love," McDonald's Chef Michael Haracz said then.
The strips received a warm reception, even nabbing a glowing review from The Washington Post's Tim Carman, who gushed, "When I flipped open the lunchbox-like container for McDonald’s Buttermilk Crispy Tenders, I didn’t know what to expect, but it wasn’t this: a drool response."
But as shortages deepen, social media users aren't being shy about their disappointment.
"My local McDonald’s doesn’t restock on buttermilk crispy tenders until December 28th I’m devastated," tweeted one customer.
Another wrote, "McDonalds (sic) running out of buttermilk crispy chicken tenders is the worst and healthiest thing to happen to me in 2017."