WYOMING, Minn. - Police in a small Minnesota community are seriously upping their social media game on a day dedicated to all things marijuana.

'420' is a day annually dedicated to cannabis consumption and the pot culture. It's celebrated in America from coast-to-coast with smoke-ins, and demonstrations in places recreational marijuana use is not yet legal.

Police in Wyoming, Minnesota posted a staged, tongue-in-cheek picture on the department's Twitter account depicting a trap set for stoners with classic munchies and video games as the bait, and an officer with a fishing net to catch them when they bit.

The caption underneath the image reads "Undercover #420 operations are in place. Discreet traps have been set up throughout the city today."

As of 10 a.m. Thursday the post had been retweeted more than 22,000 times and gathered more than 30,000 likes.

While the tweet is generating plenty of chuckles and more than a few gut-busting comments, Wyoming Police admit there is a serious side to the issue, as well. A later tweet reads, "All jokes aside, substance abuse is a real issue. We use tongue in cheek humor to bring attention to those issues."

The department also offered help and resources to those struggling with chemical abuse issues, and assured that jail time will not await those seeking help.

Last year's tweet had a similar message, yet slightly different approach.