PORTLAND, Ore. -- Travel Portland launched a new ad campaign to help bring more tourists to Portland, and it includes the tagline “You Can, in Portland.”
The agency estimates that nearly 9 million people visited the city last year, and even more are expected to visit this year.
“Travel Portland has expanded our advertising markets into Minneapolis, San Francisco and Phoenix, knowing that we have like-minded travelers in those cities, and people who are looking for a new getaway or destination,” said Travel Portland spokeswoman Megan Conway.
Summer is the top time for tourism in the Rose City, but it’s also when the homeless crisis is most visible. Conway says Travel Portland looks to new Mayor Ted Wheeler and his administration for solutions.
“As we head into the summer season, we know there’s typically a bit of an uptick in that space, but we look forward to staying connected with the city, helping to find additional solutions," Conway said. "We work very proactively with groups like Transition Projects and other folks around the city to help find solutions because we know there are issues around that area, and we want visitors and locals alike to have an enjoyable time when they’re here in Portland."
A part of that, she said, is good communication between businesses and city leaders.
“I think, if anything we’ve really seen an uptick in local businesses reaching out and getting in touch with the city and being able to inform them of specific examples or things that maybe could be addressed a little bit differently,” she said.
The tagline You Can, in Portland is new for this year.
“It focuses on kind of letting people know that anything you want to explore or learn or, or maybe you want to become a maker or learn more about that, visit our brewery scene, or anything, that you can do that in Portland,” said Conway. “Projection for tourism this year is increasing, we are seeing increases in hotel occupancy over last year, we had almost 9 million visitors to the city last year and they had a $5.1 billion impact on the city.”