Country star John Rich of “Big & Rich” is in PDX!

Local company, Eastside Distilling has signed an exclusive global spirits licensing agreement with John Rich’s Redneck Riviera lifestyle brand. The “Work Hard, Play Hard” brand celebrates the working men and women who are the backbone of the U.S.

The line includes American blended, aged, flavored and premium-blended whiskies, as well as vodka and rum.

Brand packaging is being handled by Portland-based Sandstrom Partners, who has delivered award-winning packaging for Bulleit Bourbon and St-Germain liqueur, among others.

The spirits line is a next step to the brand's line of apparel, boots, food and honky-tonks.

John has been developing the RR brand for almost 10 years and is hitting brand extensions now with RR whiskey, even a beef jerky, an award-winning Redneck Riviera Las Vegas and soon in Nashville