Nau clothing company back in business

Nau clothing company back in business

Credit: NAU clothing

Nau clothing company back in business

Print
Email
|

by By KEELEY CHALMERS, kgw.com Staff

kgw.com

Posted on August 15, 2009 at 3:26 PM

Updated Friday, Nov 6 at 1:22 PM

PORTLAND, Ore. -- One Portland company isn't letting the economic crisis keep it down.

After closing its doors 6 months ago, the green clothing company "Nau" reopened for business.

There's no doubt, its clothes are unique. Several of the jackets are made from fabric made from recycled soda pop bottles. The company stays away from toxic dyes and constructs its garments so they can be recycled again.

Tuesday the company reopened for what it calls business " unusual." In addition to launching a brand new website, Nau clothes will soon be for sale at Lizard Lounge in the Pearl.

It's a bold move considering 6 months ago the company was forced to shut down due to lack of funding. But the shut-down triggered an outpouring of response and inspired a small group of employees to try again.

"We're thrilled, ecstatic that we have this second opportunity to be back in business," said Ian Yolles, Head of Marketing at Nau. They partnered with a company out of Santa Barbara and today Nau is back in business. But while the number of employees has dropped from 60 to twelve, the prices have not. Jackets are still selling for $285 and up.

But the company believes in these tough economic times consumers actually want quality over quantity and sustainability over steals.

"I think in today's environment when your being made to watch expenses you generally say I'm going to buy one or two things that will last," explained Nau Designer Mark Galbraith.

And very time you buy a Nau product you give a little something back. The company is donating 2 percent of all sales to several organizations including eco-trust and mercy corps in Portland.

It may not be the best time, but this green company's confident, it's the right time.

Print
Email
|